Instagram Brand Strategy

In July, kaiv. partnered with a client in the nightlife sector to revitalize their social media presence and drive meaningful engagement. The client faced challenges with inconsistent branding, limited engagement across content types, and overlapping brand identity with another bar in their portfolio. Our objective was to create a unique, recognizable brand, increase overall impressions, and optimize content strategies to achieve sustainable growth, all while minimizing ad expenditure. Over three months, we executed a targeted, research-driven approach, launching a new brand strategy that resulted in a significant 128% increase in impressions, expanded audience reach, and engagement growth across feed posts, stories, and reels.

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