Meet Nate Reinhart, a leader in branding, merchandising, and social media strategy, renowned for crafting impactful and authentic brand identities and funnels that drive organic growth. As the founder of ABco (formerly The Authentics Club), Nate transformed a startup with no ad budget into a innovative resale powerhouse. ABco’s flagship store in West Edmonton Mall, combined with a secondary location in Kelowna, sold more than 30,000 pairs of sneakers before Nate's strategic exit in January 2024.

Nate’s expertise lies in achieving exceptional results with lean budgets, maximizing organic brand awareness while maintaining marketing expenditures under 3% of retail revenue. In 2022, with an annual marketing budget of $195,000, including ad spend, his team generated over 46 million impressions across platforms like Instagram, TikTok, Snapchat, Facebook, and Pinterest, achieving a CPM of ~$4.08. Less than half the cost of paid benchmarks. This success was achieved with $0 ad spend on most platforms, relying instead on engaging content and innovative campaigns and funnels to capture audience attention.

At ABco’s height, Nate’s strategies yielded over 12 months:

• Instagram: 19.4M impressions

• TikTok: 7M views

• Snapchat: 1.5M views

• Facebook: 1.1M impressions

• Pinterest (with $15K spend): 17M impressions

Net social impressions: 46M Impressions

These results showcase Nate’s ability to harness the power of creative content and community engagement to achieve organic growth, proving that great creatives are rewarded with free impressions in today’s marketing landscape. His mastery of audience insights, funnels, authentic storytelling and brand authenticity helped make ABco profitable, especially in the highly competitive sneaker and streetwear resale market where gross profit margins sit between 15-30%.

Now, as Brand Strategy Director at kaiv., Nate leverages his deep expertise in content marketing, brand promotion, and consumer engagement to help businesses of all sizes connect with audiences in a meaningful way. From building robust brand identities to optimizing marketing budgets, Nate is committed to driving unprecedented growth and positioning brands as leaders in their industries.